![]() ![]() In fact, I’ve always been okay with a second place finish. In the words of the great Ricky Bobby, “If you ain’t first, you’re last.” I don’t subscribe to that way of thinking. Or the runner-up in a beauty pageant who stands there smiling as the winner accepts her crown. You know, like the athlete who crosses the finish line milliseconds after the victor. I’ve lived my life in the shadows of excellence and made a career out of being a step behind. ![]() Well, that’s me: Kyle McKallister, little brother to probably the most famous rockstar in the world. In economics, the theory of second best roughly refers to the idea that if the optimal choice is not available, it’s possible to change some variables and make things work with the second best option. ![]() No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review. ![]()
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