![]() ![]() įor her dissertation "Choice and its Discontents," Iyengar received the Best Dissertation Award for 1998 from the Society of Experimental Social Psychology. in Social Psychology from Stanford University in 1997. in psychology from the College of Arts and Sciences. in economics from the Wharton School and a B.A. In 1992, she graduated from the University of Pennsylvania with a B.S. : xii–xiii This change in family circumstances, and Iyengar's loss of vision, prompted Iyengar's mother to steer her towards higher education and self-sufficiency, saying to Iyengar: "I don't want to hear about men or boys, you've got to stand on your own two feet." Iyengar's father died of a heart attack when she was thirty. By the age of sixteen, she was completely blind, although able to perceive light. By the age of nine, she could no longer read. : xi–xii As a child, she was diagnosed with a rare form of retinitis pigmentosa, : xii an inherited disease of retinal degeneration. : xi Her parents were immigrants from Delhi, India. ![]() Iyengar was born in Toronto, Ontario, Canada. ![]() She has presented TED talks on choice and is the author of The Art of Choosing (2010). Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. ![]()
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